Counter-Intuitive Refractive Marketing Systems
That Convert Callers (and Visitors) To Patients
Refractive Marketing Systems
Stay up to date with the latest tips & tools for pro communicators.
Refractive TOFU (Top Of Funnel)
"Lead Magnet" System
RefractiveMOFU (Middle Of Funnel)
"Get Prices" System
Refractive BOFU (Bottom Of Funnel)
"Phone Inquiry" System
Imagine A System
Capable of Automatically Marketing
To (Almost) 100% Of Refractive Callers
We Specialize In Premium Services Marketing Systems for
Elite Ophthalmic Practices
Peter is a practicing ophthalmologist specializing in laser refractive and cornea and cataract surgery. As the son of an ophthalmologist, he has seen first-hand many of the changes affecting the practice and delivery of healthcare.
As a result, his interest in the role of strategy and marketing for ophthalmology practices led him to write
"The Ultimate Ophthalmic Marketing Guide"
Peter J Polack MD FACS
Becky contributes to the overall product management and customer development vision for the company. She has worked with startups Informania and Viviance as VP Healthcare Solutions.
The strategic initiatives she launched in a global
firm included developing Alliance Partnerships,
and positioning offers within multiple
Head of marketing