About Us

Peter J Polack MD FACS

Peter is founder of Emedikon, a venture marketing firm which works with medical practices utilizing his proprietary Scientific Marketing Funnels. He is a practicing ophthalmologist specializing in laser refractive and cornea and cataract surgery. As the son of an ophthalmologist, Peter has seen first-hand many of the changes affecting the practice and delivery of healthcare. As a result, he has had for many years an interest in the role of technology and marketing as it relates to medical practices.

Peter is the author of The 'Ultimate Ophthalmic Marketing Guide', a bestseller on Amazon and 'Navigating the EMR Jungle'. He blogs about ophthalmology marketing on Healio Ophthalmology and Covalent Careers. He is also a top contributor to the expert platform Quora.com with over 1 Million Views.

Becky Smith

Becky contributes to the overall product management and customer development vision for the company. From her work with dot com startups Informania and Viviance as VP Healthcare Solutions, the strategic initiatives she launched in a global E-learning firm included developing Alliance Partnerships, and positioning offers within multiple healthcare sectors. She worked in coordination with European healthcare groups in Germany, Scandinavia and UK, identified content partners and product opportunities in Disease Management, Continuing Education, Compliance Management and e-Detailing.

Peter J Polack MD FACS

Peter is founder of Emedikon, a venture marketing firm which works with medical practices utilizing his proprietary Scientific Marketing Funnels. He is a practicing ophthalmologist specializing in laser refractive and cataract surgery. As the son of an ophthalmologist, Peter has seen first-hand many of the changes affecting the practice and delivery of healthcare. As a result, he has had for many years an interest in the role of technology and marketing as it relates to medical practices.

Peter is the author of ?The Ultimate Ophthalmic Marketing Guide,? a bestseller on Amazon and ?Navigating the EMR Jungle.? He blogs about ophthalmology marketing on Healio Ophthalmology and Covalent Careers. He is also a top contributor to the expert platform Quora.com with over 1 Million Views.

Becky Smith

Becky contributes to the overall product management and customer development vision for the company. From her work with dot com startups Informania and Viviance as VP Healthcare Solutions, the strategic initiatives she launched in a global E-learning firm included developing Alliance Partnerships, and positioning offers within multiple healthcare sectors. She worked in coordination with European healthcare groups in Germany, Scandinavia and UK, identified content partners and product opportunities in Disease Management, Continuing Education, Compliance Management and e-Detailing.