Dear Fellow Ophthalmologists,
Welcome and thanks for visiting. This site is dedicated to helping colleagues and their marketing directors reach their revenue goals with less hassle, less time, and less money wasted. I know from first-hand experience with my own practice that the challenges of engaging established patients and enrolling new patients gets harder every day. That is why I developed an approach for marketing ophthalmic practices called Scientific Marketing Funnels
Unlike generic medical practice marketing companies, Emedikon is dedicated to helping you dominate your local market. Through trial and error, we have uncovered insights for growing revenue from established patients that rivals the revenue promised from new patient acquisition. My biggest insight was how to promote and handle inquiries for premium cash-pay services. What I found was a set of 'funnels' that engage patients who were only coming in for annual exams every other year, who were dormant when it came to referring friends and family, and who were unresponsive to brand-awareness marketing traditionally offered by ad agencies to practices like ours.
Generating new patients is difficult and expensive without the right tools and strategies. Did you know that new patient revenue is not the only way to grow your practice? Ophthalmic practices can realize incredible revenue growth by focusing on premium cash-pay services to their established patients with less hassle and less cost than prospecting.
Marketing 'funnels' are the key to revenue growth. Scientific Marketing Funnels are our specialty. This new method replaces tactical marketing campaigns that lack follow-up, are not designed for long-term engagement, and do little to no cross-selling or up-selling. A marketing 'funnel' is an end-to-end marketing process that starts with generating inquiries and follows through with call-handling and patient education. It is focused solely on direct-response to promotional offers. Traditional branding is not what you find with Scientific Marketing FunnelsThe objective is not name recognition. The objective is a sequence of marketing messages with very specific calls-to-action. Every marketing investment is trackable, accountable, and leverageable so that you are in control of every communication you make to current and prospective patients.
Today's marketing messages must be relevant and must be crafted as a direct-response conversation. Gone are the days where a yellow-page ad on a postcard will make your phone ring. Publishing an ad with a picture of your staff, a list of your specialties, the hours of operation, a location map, and your phone number in a giant font is a waste of time, effort, and money if you seek aggressive revenue growth.
Attaining the position of the premiere practice in your local area requires a comprehensive conversation and a message strategy that is relevant for both established and new patients. Multiple channels of communication in different media formats are now the minimum entry requirement for competing in today's rapidly-changing marketplace. Walk-in eyecare centers, national chains and chop-shops have been eating at our margins for years. The only way to combat this it to change the way we think about how marketing is done.
It is no longer adequate to simply have a brochure website with a 'Call our Office' button. You must connect with your prospective patient where they are: web, email, text, video, podcast. Each of these channels appeals to certain segments of your target market and only by leveraging the power of modern marketing technology can you hope to communicate across these channels. Scientific Marketing Funnels are based on overcoming this challenge.
Let Emedikon show you our '7 R' program that includes marketing funnels for recruiting, referrals, reputation, reviews, reach, retention and reactivation.
Do you know the secret for getting 5-Star Reviews?
Did you know that reputation marketing is actually 3 funnels? Most marketing firms sell 'building reviews' as their sole focus in reputation marketing but there are two other critical activities besides just building lots of reviews.
Has anyone explained the scaffolded approach which builds on every investment you make? Our funnel development strategy is offered for free to everyone who asks.
In closing, many ophthalmic practices have no written marketing strategy, no written marketing operations plan, and no way of tracking whether the money they spend is actually making the phone ring. If you find that your practice is lacking these as well, Emedikon has the simple, direct, scientific solution for you.
Looking forward to hearing from you,
Peter J Polack MD FACS
P.S.. If you want to know more about funnels, register below and we will personally contact you via email to discuss your unique challenges.
"To be honest, we hadn’t seen a lot of other resources out there that were doing ophthalmology whiteboard animations, and apart from creating them ourselves – what we liked most was being able to purchase quality content that would be relevant for our practice."
MARKETING DIRECTOR FOR LARGE MULTISPECIALTY OPHTHALMOLOGY GROUP IN MINNESOTA
"THE EMEDIKON PROGRAMS TO DEVELOP AND RETAIN PATIENTS ARE SECOND TO NONE. THEIR SYSTEMATIC APPROACH IS SIMPLE AND TRACKABLE WITH EXCITING RESULTS! I HIGHLY RECOMMEND MAKING THIS COMPANY YOUR PARTNER."
ASC DIRECTOR FOR A MULTI-SUBSPECIALTY OPHTHALMOLOGY PRACTICE
Call Tracking for Unique Campaign Identifiers
Online Activity Monitoring for Digital Marketing Campaigns
Promotional Redemption Tracking for ROI Analysis
Email Activity Monitoring for Patient & Prospect Engagement
Inbound Inquiry Call Workflow Management
Inbound Inquiry Operator Competency & Call Handling Evaluation
Call Quality Best Practices Scorecard
"EMEDIKON HAS A UNIQUE GRASP OF THE INTERFACE BETWEEN HEALTHCARE AND THE RAPIDLY CHANGING WORLD OF ELECTRONIC MEDIA"
CEO OF A LARGE OPHTHALMOLOGY PRACTICE IN FLORIDA